TRUECALLER ANNOUNCES SOUTH AFRICAN AMBASSADORS WITH EXCLUSIVE LAUNCH EVENT
Victor Matfield and Mpoomy Ledwaba Join Truecaller to Help South Africans “Trust the Real Ones” Again
Springbok legend, Victor Matfield, and award winning podcaster, Mpoomy Ledwaba, have officially been announced as brand ambassadors for Truecaller in South Africa, stepping into a new role focused on helping South Africans navigate a growing culture of scams, spam calls, and digital uncertainty. The announcement was made at a media event held in Johannesburg, where industry leaders, media, and partners gathered to unpack the simple but increasingly urgent reality of growing spam and scams, and decreasing digital trust.
Opening the event, broadcaster Relebogile Mabotja captured a feeling most South Africans know all too well: “You see an unknown number, and for a second, you hesitate. That moment of doubt, that’s what we’re here to change.” With scams becoming more sophisticated and widespread, everyday moments, answering a call from a recruiter, a hospital, or a courier service , are now often clouded by suspicion.
For Matfield, the partnership is about strategy, not fear. Drawing parallels from professional sport, Matfield positioned digital safety as a matter of strategy. “In rugby, you don’t wait for the hit, you read the game. You win by reading patterns and preparing for threats before they happen. Scammers operate the same way. With the right tools and information, South Africans can stay one step ahead”, Matfield commented. Positioning the app as a form of digital defence, Matfield sees his role as helping South Africans think more tactically about their safety.
For Ledwaba, it’s about family and communities. “Our phones are part of how we care for our families. But when that same phone becomes a source of anxiety, it changes how we live. I want families to feel confident again, to know when to answer and when not to. Truecaller helps families answer with confidence and protect what matters most.” She emphasised that protecting yourself digitally is no longer optional, it’s part of modern-day household management. South Africa remains one of the most affected countries globally by spam and scam activity, with more than 30 billion spam calls recorded in 2025 alone. Against this backdrop, Truecaller’s latest campaign, “Trust the Real Ones,” seeks to empower South Africans with the tools and confidence to answer the right calls, and ignore the rest.
At the centre of the campaign is a simple idea: trust can be rebuilt – together. Mmathebe Zvobwo, Director: Market Development, South Africa at Truecaller, explained that the platform’s strength lies in its community “At Truecaller, we believe communication is only as powerful as the trust behind it. Every time someone flags a suspicious call, they’re doing more than protecting themselves, they’re protecting millions of others. That’s the power of collective action.” With over 450 million users globally, Truecaller is positioning itself not just as a tool, but as a community-driven movement, a digital neighbourhood watch helping people make safer decisions every day. The partnership with Matfield and Ledwaba marks a shift in how Truecaller shows up in South Africa: not just as a technology platform, but as a trusted companion in everyday life. Because in a world where scams are rising and uncertainty is the norm, knowing who’s calling isn’t just convenient, it’s essential.
