Vaseline Cera-Glow Shines at The Luxurious Marble Circus
Vaseline Cera-Glow Shines at The Luxurious Marble Circus
The Luxurious Marble Circus transformed Johannesburg into a realm where imagination and luxury intertwined. Amid theatrical performances, curated gastronomy, and live music, one activation in particular captured the attention of festival-goers: Vaseline Cera-Glow. The brand’s presence was not just an activation; it was a multi-sensory celebration of radiant skin, creativity, and self-expression.
As an official partner of the festival, Vaseline Cera-Glow invited guests into a world where science met spectacle. At the heart of the experience was The Glow Lab, an immersive demonstration of the brand’s advanced pro-ceramide technology, which allows the skin to generate over 100 customized ceramides to suit individual needs. Each product variant, from Even Tone & Moisture to Stretchmarks & Moisture, Firming & Moisture, and the indulgent Body Gel-Oil, was showcased in a way that made the science behind skincare both accessible and playful.
Beyond the lab, the activation extended into experiences that were as whimsical as they were luxurious. Guests indulged in hand massages at the Somatologist Station, posed at a vintage-inspired photo booth, and delighted in bespoke creations from a balloon artist. There were circus-themed games, gold-spun candy floss, and a serene touch-up zone where festival-goers could take a moment for themselves. Each element underscored the brand’s ethos: skincare is not just functional, it is indulgent, expressive, and joyful.
The experience drew a stylish crowd, with some of South Africa’s leading influencers and cultural tastemakers in attendance, including actress and style icon Linda Mtoba and the visionary designer Rich Mnisi. Their presence underscored the event’s intersection of beauty, fashion, and creativity, amplifying the festival’s spirit of bold self-expression.
“Luxury and fun don’t have to live apart. Some of the most powerful brand moments are the ones that feel like play, where education meets emotion, and consumers get to feel what a brand stands for,” said Vanessa Mhango, Senior Brand Manager. The activation exemplified this philosophy, blending credible product education with immersive experiences that left a lasting impression.
“Glowing skin is the ultimate fashion statement. Vaseline Cera-Glow was made for moments like this, effortlessly merging skincare with the glamour of beauty, fashion and self-expression,” Mhango added.
The Vaseline Cera-Glow activation was more than a festival feature; it was a statement. It positioned the brand at the intersection of innovation, lifestyle, and self-expression, showing that glowing skin is the ultimate accessory in moments of creativity and style. Visitors left not only with memories captured in the photo booth or a taste of spun sugar but with a tangible experience of how skincare can elevate confidence and self-expression.
In a festival celebrated for its imagination and spectacle, Vaseline Cera-Glow proved that luxury can also be playful, radiant, and transformative, a glowing highlight of The Luxurious Marble Circus.
