Willow Smith Becomes Newest Face of Latest Fragrance by Mugler
Multi-talented artist and leader of a new wave of femininity, Willow Smith, has been chosen as the new face of the latest feminine fragrance by Mugler: Alien Goddess.
The trailblazing singer, writer, producer, and fashion icon who only turns twenty-one next month, continues to inspire people from all corners of the globe to challenge societal standards and gender norms. The perfect candidate for the brand new Mugler fragrance.
“I am extremely proud to be the face of the new Mugler fragrance. To me, Alien Goddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride.”
Image Credit: Elvee Consultancy on behalf of MUGLER fragrances South Africa
Willow Smith has managed to use her power and influence to bring about change in causes as diverse as her achievements. Freedom, inclusion and self-expression are at the core of everything she does and this is evident in the work she does when it comes to projects such as making sure young girls have access to education and also making sure that communities are building spaces for disadvantaged populations to be socially integrated through the arts.
She is living proof that you don’t have to be the biggest in stature to have the biggest presence and have the biggest impact in society. Her ripple effect of fearlessness and boldness can be felt by everyone she inspires and she remains a beacon of hope for the young generation.
She said, “this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope and joy.”
Image Credit: Elvee Consultancy on behalf of MUGLER fragrances South Africa
Global Brand President of Mugler Fashion and Fragrance, Sandrine Groslier, said what impressed them the most when meeting Willow was, “her openness, determination, confidence and her desire to move the world. She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today.”
THE FRAGRANCE / THE RANGE
The unique fragrance is available in several sizes (30ml, 60ml and 90ml). It is also available as an eco-refill (100ml) or purse spray refill (10ml). The fragrance is available now at select Woolworths, Foschini, Truworths, Edgars and Dis-Chem stores.