JOHNNIE WALKER | RICH MNISI #KEEPWARMSA
Johnnie Walker and Rich Mnisi join forces this winter with #KeepWarmSA campaign
Winter is here and once again Johnnie Walker is set to bring the heat with their newest campaign with renowned South African brand, RICH MNISI.
Johnnie Walker is well-known for its innovative “Winter is here” campaigns such as its limited-edition partnership with Home Box Office Inc (HBO) and Game Of Thrones for the White Walker and Song of Ice winter themed releases. The brand’s limited-edition winter themed releases with HBO and Game of Thrones are inspired by the most enigmatic and feared characters of the hit show, which was beautifully displayed on textured and uniquely designed bottles of Johnnie Walker that were released in 2018 and 2019 respectively. Well-known for their history of iconic and innovative partnerships it should be no surprise that Johnnie Walker picked up on the buzz around the launch of the RICH MNISI: Azania loungewear winter collection which saw consecutive social media trends since its announcement.
“In a time where consumer behaviour has been transformed by the current pandemic, we see that finding exciting ways to mix drinks up at home has become the new passport to enjoyment. Enjoying drinks at home has since become the new normal for consumers as stipulated in the lockdown regulations. As a brand we have introduced the Johnnie Walker highball which is perfect for those at home experiences. Additionally, it was only befitting that we mix things up as a brand by finding exciting ways to encourage South Africans during these trying times and drive a positive message of staying home, keeping warm and drinking responsibly with the #KeepWarmSA campaign. Rich Mnisi is a designer who continues to push his boundaries and has energised South Africans with his winter collection which presented us with the opportunity to land this important #KeepWarmSA message in a vibrant manner.” said Thandeka Matsoha, Senior Brand Manager.
Rich Mnisi extended his gratitude to Johnnie Walker’s approach of adjusting to life in our new quarantine normal and the amazing opportunity to further the creative on the Azania Loungewear range to drive the #KeepWarmSA message “I think brands do a lot of advertising and shouting at consumers but very few listen, the reception to the range was amazing and so we are even more excited to extend it to more South Africans thanks to Johnnie Walker.”
Furthermore, to drive the narrative of staying home and keeping safe during the lockdown period Johnnie Walker wanted to partner with a brand that will carry out the message in a more trendy and relatable way. The Johnnie Walker brand believes in the notion of living your richest life and believe that this can continue while staying home. This partnership aims to encourage responsible enjoyment during this time.
Join the conversation online by following us on @johnniewalkersa and by using the hashtags #KeepWarmSA and #JohnnieWalkerSA
Not For Persons Under The Age Of 18
COMPETITION:
You could win our amazing Johnnie Walker x Rich Mnisi #KeepWarmSA giveaway. All you have to do is follow this link http://vpas.im/MTIwMjYxNA and enter your details and you could be a winner. The competition is only open to South African residents who are over the age of 18 and who have not previously received the #KeepWarmSA package. Please also note the gazetted regulations below.
