CÎROC LAUNCHES ITS LATEST COLLABORATION WITH MOSCHINO AT A LUXURY POP-UP EXPERIENCE
On 3 April 2019, CÎROC introduced a bold collaboration with Italian fashion house Moschino to its South African market. To officially celebrate the traffic-stopping partnership, CÎROC hosted a private media soirée at the Diamond Walk’s lush Arque Bar where the elite fashion industry insiders were introduced to the brand’s new and exciting cultural collaboration.
The launch took guests on a journey to Los Angeles where the campaign was shot, before crossing over to the Milan runways, where global campaign influencers including Jasmine Sanders, Wizkid, River Viiperi, Thando Thabethe and Cassper Nyovest took the front row to experience the Moschino magic, under the leadership of campaign lead influencer, Jeremy Scott. Hosted by CÎROC Brand Ambassador, Thando Thabethe, the launch saw guests receive afirst-hand experience of the distinctively playful campaign, with Cassper and Thando taking to the stage to share their experiences.
In a true celebration of individual style and fresh approach to vodka, CÎROC visually brought the campaign to life with features such as the dramatized chained photo booth, personalized cocktails inspired by the talent and the CÎROC x Moschino swing. The CÎROC Pop-Up experience coincides with the kick-start of fashion season in South Africa, an occasion that draws a myriad of Joburg’s top fashionistas, who can enjoy personalized CÎROCcocktails for the duration of the three-day Pop-Up bar. In attendance were renowned celebrities such as Cassper Nyovest, Thando Thabethe, Nadia Nakai, Kamo Modisakeng, Major League DJ’s, Nina Hastie, Trevor Stuurman, Quiteria Kekana, and fashion influencers; Melody Molale, Lerato Kgamanyane, Tshepi Vundla, Siyanda Dzenga, and to mention but a few.
“Both brands share a playful attitude that goes against traditional rules in the space; respecting theircraft but not taking themselves too seriously. This campaign brings together fashion’s most playful brands and showcases a limited-edition CÎROC bottle customized by Jeremy Scott and we’re elated that this bottle will be available for sale in South Africa” – Suleni Pather, CÎROC Senior Brand Manager.
Showcasing a playful take on modern luxury, the CÎROC x Moschino limited-edition bottle is one-of-a-kind collaboration as it emboldens those who value spending quality time with friends to celebrate and make bold moves as they enjoy premium vodka without compromising on luxury. Inside the CÎROC x Moschino limited edition bottle is the original CÎROC Vodka, wrapped in a luxurious Moschino design and is available in limited quantities from 15 April 2019 at leading bottle stores across the country.