Words by : Kgalalelo Moroeng
This past weekend we witnessed leading African creative revolutionaries in music, art and fashion come together for the 1st annual One Source Live which was held at 1 Eloff in central Johannesburg. The event served as a platform for the Absolut superheroes: Khuli Chana, Trevor Stuurman, Sho Mdjozi, Osborne Macharia and Fabrice Monteiro to showcase their superpowers- that being their form of art.
Absolut’s objective with the overall ‘One Source’ campaign and the event was to make a change in the way African creativity is represented, as Iris Le Berg, global marketing manager of The Absolut Group, was quoted saying: “One Source Live underscores our belief that creatives are the real leaders who can rewrite and recreate the kind of change that modern Africa is poised to own”.
Apart from Khuli Chana and Sho Madjozi, others who graced the stage included Patoranking, Youngsta, Gemini Major, DJ Maphorisa and the legendary group Bongo Maffin- who gave an intoxicating performance of some of their classic records.
One of the highlights of the night was Khuli Chana’s performance which saw him bring out Morafe and Reason, amongst others. His set also comprised of violinists, a three piece brass band and the most insane special lighting effects which made every moment picturesque.
One Source Live was more than just ‘groove’, it was truly a celebration of different forms of African art. It was a platform for African creatives to come together and rewrite the African story.